Our services
Full-service research management
“Start with the problem,” they tell you. Well, what about when the problem is that you don’t even know where to start? Then you call HowSo to help you sort out what to do and recommend how to do it – soup to nuts*.
Moderation of focus groups and IDIs
As an experienced third-party moderator, I bring neutrality and skill to in-depth interviews and focus groups, creating space for honest, valuable insights. This helps teams learn what they need to make better decisions.
Qual + Quant integration
Bring your survey results to life with qualitative insights. I collaborate with quantitative research colleagues to design studies, understand unexpected patterns, and offer context — in a single report — that enhances the impact of your findings across research methods.
Industry expertise
I get up to speed quickly in specialized domains and already bring deep familiarity with many areas of enterprise technology, including cloud, data management, IT services, cybersecurity, artificial intelligence, and online advertising. My experience also spans professional services, finance, healthcare, aerospace, and media and publishing.
*We don’t know what “soup to nuts” means, either. Is it some sort of scale? If so, what’s the middle point? Croutons? Tell us what you think!