I help leaders make important decisions by designing and facilitating the conversations that help their teams move forward with confidence. Clients typically call me when teams have incomplete information, strong opinions, and real risk if they get the decision wrong.

How I work

I start by understanding where a team needs to end: a decision, alignment, a clearer understanding of customers, a sharper strategy, or confidence in the direction they are heading. From there, I design the conversations, research, and working sessions needed to help people think clearly, understand the tradeoffs, and drive results.

The work takes different forms depending on the situation. A leadership team may need help working through competing priorities. A product team may need deeper customer understanding before committing to a direction. A company may want its advisory board to move beyond broad discussion and produce clearer guidance for product, strategy, or go-to-market decisions. In each case, I help teams make better decisions.

Experience and perspective

I’ve spent my career working inside enterprise organizations and alongside senior leaders on decisions tied to product direction, go-to-market strategy, and important customer relationships. At Northrop Grumman, NetApp, Splunk, and now through my consulting work, I’ve led customer research, executive briefings, advisory boards, and cross-functional working sessions connected to high-stakes business decisions.

That experience shapes how I work with teams facing complex choices today. Their challenge is often not a lack of information, but competing priorities, differing assumptions, and uncertainty about which path to take. My role is to help teams work through those issues, understand the implications of different options, and commit to a direction.

I use qualitative research methods, including in-depth interviews and focus groups, to gather input from customers, stakeholders, and subject matter experts with relevant experience and perspectives. I synthesize what I learn across those conversations, along with the broader business and organizational context, to help teams make decisions they can stand behind.

I’m often brought in by in-house teams, consultancies, agencies, and B2B research firms when the work requires both strong facilitation and thoughtful analysis.

I earned a B.A. in International Relations from American University, an M.A. in Communication from the University of Arizona, and an MBA from UC Berkeley Haas School of Business. I’m a member of the Qualitative Research Consultants Association, a Certified Customer Experience Professional (CCXP), and I serve on the board of the Customer Experience Professionals Association.

If you’re facing important choices in your organization and want help working through them clearly and confidently, let’s talk.