I help B2B tech leaders make important decisions with more confidence by reducing guesswork where it counts. I work across strategy, customer understanding, and judgment to help teams decide what really matters. Clients typically call me when teams have strong opinions, incomplete information, and real risk if they get the decision wrong.

How I work

I start with what teams would need to understand better to feel confident about the decision they’re facing. That means identifying the specific unknowns that matter most and focusing effort on resolving those efficiently. I then translate what we learn into clear recommendations leaders can act on.

Research is a tool in that process, not the goal.

Experience and perspective

I’ve spent my career inside B2B and enterprise technology companies, working on decisions that shaped product direction, go-to-market strategy, and important customer relationships. In roles at Northrop Grumman, Splunk, and NetApp, my work contributed to changes in product roadmaps, shifts in go-to-market strategy, and clearer alignment between what teams build and what customers actually needed.

That experience now informs the work I do with other teams facing similarly complex decisions, where the goal is not more information, but better decisions.

I use qualitative research methods, including in-depth interviews and focus groups, to gather input from people with specific, relevant experience. I synthesize what I learn across customers, markets, and internal context to uncover what matters most for the decision at hand.

The result is not just insight, but clear recommendations teams can use to decide what to do next. I often work alongside brands, agencies, and B2B research teams, contributing judgment and synthesis where decisions need to move forward.

I earned a B.A. in International Relations from American University, an M.A. in Communication from the University of Arizona, and an MBA from UC Berkeley Haas School of Business. I’m a Certified Customer Experience Professional (CCXP), a member of the Qualitative Research Consultants Association, and I serve on the board of the Customer Experience Professionals Association.

If you’re facing important choices in your organization, and you want to reduce guesswork, let’s have a conversation.