Make high-stakes decisions with clarity before you commit.

I help B2B tech leaders figure out what matters and decide what to do next.

Teams rarely lack opinions. They often lack alignment around what actually matters: which assumptions drive the conversation, what tradeoffs are being made, and where real uncertainty still exists.

When decisions feel urgent and the cost of being wrong is high, leaders often move forward without real confidence. I help slow things down just enough to surface what’s at stake and turn uncertainty into clear direction.

I bring years of experience working with B2B tech companies to support high-stakes decisions. I’ve facilitated executive briefings and customer advisory boards, and I work closely with senior leaders and technical teams to ensure insight actually influences direction.

My work often involves qualitative research — including interviews, focus groups, workshops, and moderated discussions — but always in service of a broader goal: translating what we learn into concrete recommendations teams can act on.

I partner with research firms, consultancies, and in-house teams when decisions require both rigor and judgment, and when insight needs to lead to action, not just findings.