Make high-stakes decisions with clarity before you commit.

I help B2B tech leaders figure out what matters and decide what to do next.

Teams rarely lack opinions. They often lack alignment around what they think is true, what they’re deciding based on that, and what they’d need to know to feel confident.

Leaders make decisions without perfect information. I help them reduce guesswork where it counts so they can move forward with more confidence.

I bring years of experience working with B2B tech companies to support high-stakes decisions. I’ve facilitated executive briefings and customer advisory boards, and I work closely with senior leaders and technical teams to ensure insight actually influences direction.

My work often involves qualitative research — including interviews, focus groups, workshops, and moderated discussions — and always in service of the broader goal of translating what we learn into concrete recommendations teams can act on.

I partner with research firms, consultancies, and in-house teams when decisions require both rigor and judgment, and when insight needs to lead to action, not just findings.